About Joya

Joya is a charismatic Hong Kong-born artist, singer-songwriter, and public speaker creating introspective, confessional indie pop that lives in the emotional in-betweens. Her songs have been described as “honey for the soul” and “diary entries,” weaving intimacy, wit, and honesty into music that feels like your own story told by a friend.

A Spotify RADAR and EQUAL Artist, Joya’s sophomore Afterglow EP earned over 260K streams in its first month, paired with a sold-out Soho House Hong Kong launch. Since making her UK debut in 2025, she has performed to new audiences in London, with a national radio debut on a major UK station scheduled for December 2025. Her music has also been playlisted in retail spaces regionally across the UK and Scotland.

Previous notable performances include PizzaExpress Live Soho (London), The Jago (Dalston), Soho House Hong Kong, Magic 89.9 (Manila), Club Bbang (Seoul), Music Matters Festival (Singapore), the Gay Games Closing Ceremony (Hong Kong), and the AXA x Wonderland Main Stage at PhoenixFest. She has also hosted and performed for Today at Apple at Hong Kong’s first-ever Pride event, and MC’d multiple community and music events in Hong Kong.

Her work has been featured in SCMP, Tatler, TimeOut, MTV Asia, MixMag Asia, and more, alongside collaborations with brands such as Design Trust, National Geographic, Apple, Polaroid, and Aesop. Beyond music, Joya is openly queer and a proud third-culture creative whose work champions inclusion, diversity, and connection. Whether on stage or off, she believes in music as a bridge - a way to reflect back what’s true, soft, strong, and sometimes unsaid.

Who is Joya?

"Pink haired songbird" Joya is a a multilingual, independent artist and technologist - she creates folk‑tinged, lyrically driven, confessional indie pop that explores identity, queerness, and in‑between moments.

She debuted her second EP Afterglow in March 2024. It quietly reached over 260,000 organic streams in its first month thanks to word‑of‑mouth support. She became the first artist from Hong Kong to appear on the global cover of Spotify’s GLOW campaign and has been featured as a Spotify RADAR and EQUAL Artist. Press highlights include SCMP, Tatler, TimeOut, MTV Asia, Mixmag Asia, and RTHK.

Live, she brings the same charisma and emotional presence with performances at Pizza Express Live Soho (London), The Jago Dalston (London), Soho House (Hong Kong), Hong Kong’s first Pride at Apple (as host and performer) Music Matters (Singapore), Club Bbang (Seoul), PhoenixFest40, and Pink Dot’s 10th anniversary (as MC and performing artist). She’s also previously worked with National Geographic’s Oceans Tomorrow Project, Aesop’s Queer Library Campaign, and The Orchestra Academy of Hong Kong.

In 2025 she made her UK debut with shows in London. A national radio feature on Jazz FM is set for December.

With a voice for connection and a vision for change, she champions representation for the global Asian diaspora.

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Joya Live

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Joya Tech Rider

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